Tips

Making Change Stick: Training is a Huge Step in Adoption

Let’s face it; change is hard. Many of us have recently dealt with more change than we ever thought possible. In the shift to remote work, many of us have learned that implementing change requires more than just a solid strategy for change management, but on a deeper level, it requires a commitment to learning how to work differently.  Many of us initially struggled with the transition from face-to-face to remote. However, after we did…

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Tips

Charting a Course in Change Management

Recently, I had the pleasure of presenting “Charting a Course in Change Management” with Courtney Kearney for The Society of Marketing Professional Services Southeast Regional Conference.In the presentation, we outlined Dr. Kotter’s 8-Step Process for Change Management. I had presented this topic with Courtney about 6 months ago at a Zweig Conference in Las Vegas. It’s amazing how much can change in such a short time. During our initial presentation, Covid-19 wasn’t even on the…

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Tips

Don’t Waste a Crisis

A little more than a year ago, I became a mother and never has my life become so small and large at the same time. I went out a little less and I focused quite a bit more on raising my son. I thought I had settled into my new routine until Covid-19 hit.  Since beginning to live a more socially distanced life, I thought my very small world would get even smaller. However, in…

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Sales

Negative Client Feedback is the Start of Innovation

When a client leaves you a message along the lines of “We need to talk,” our first reaction is to cringe and start thinking of all the bad things the client is going to throw in our face. We instantly tense, and formulate our push-back strategy when the client starts bringing up the issues they find unsatisfactory, or worse, we think of hiding in the closet and trying to avoid the conversation altogether. Stop right…

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Branding

Picking Names for Puppies or Professional Service Firms

Recently, my husband (Greg) and I adopted two adorable female, Beagle-mix puppies from the Dade City Animal Shelter. We were so excited and started taking them with us everywhere to introduce them to our friends and family.  After being introduced, our friends and family would coo and then ask for their names.  Ugh.  Unfortunately, Greg and I couldn’t really settle on names right away.  The desire to become parents to these adorable creatures was very…

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