Chaz Ross-Munro has more than 15 years of AEC experience as a marketer and most recently as a Software as a Service (SaaS) Manager responsible for providing comprehensive CRM and proposal automation solutions for AEC firms. She has supported over a hundred CRM implementations. Chaz is the author of two books: Sink or Swim Faster! Making a Splash in Marketing Professional Services and co-author of CRM or Die: Manage Your Client Relationships or Perish. She is also a Certified Professional Service Marketer (CPSM) and a contributor to the SMPS Marketer.